Topgolf Callaway Brands Reaches Deal to Sell Jack Wolfskin to ANTA Sports

April 10, 2025 - 18:34

Topgolf Callaway Brands has officially announced an agreement to sell its outdoor apparel brand, Jack Wolfskin, to ANTA Sports. This strategic move is part of Topgolf Callaway's ongoing efforts to streamline its portfolio and focus on its core businesses. The sale reflects the growing demand for high-quality outdoor gear and the increasing popularity of active lifestyles among consumers.

Jack Wolfskin, known for its durable and innovative outdoor clothing and equipment, has established a strong presence in the European market. The acquisition by ANTA Sports, a leading sportswear company, is expected to enhance Jack Wolfskin's growth potential and expand its reach in the global market.

The agreement is seen as a win-win situation for both companies, allowing Topgolf Callaway to redirect its resources while providing ANTA Sports with an opportunity to strengthen its position in the outdoor segment. The transaction is anticipated to be finalized in the coming months, pending regulatory approvals.