Buss Family Members Eye Ownership Stake in NBA Europe Project

July 16, 2026 - 00:33

NBA commissioner Adam Silver confirmed Tuesday that the league's European expansion initiative, known as NBA Europe, is nearing key decisions on ownership bids. According to sources, Joey Buss and Jesse Buss, sons of late Lakers owner Jerry Buss, are among those actively pursuing an ownership stake in the venture.

Silver stated that the league expects to make determinations regarding bids in the coming weeks. The NBA has been exploring the creation of a professional basketball league in Europe for several years, aiming to establish a formal structure similar to the NBA's domestic model. The project would involve multiple teams across European cities, with the league seeking investors who can bring both capital and local market expertise.

Joey Buss currently serves as president of the South Bay Lakers, the team's G League affiliate, while Jesse Buss holds the title of assistant general manager for the Los Angeles Lakers. Their interest in NBA Europe signals a potential shift in the family's basketball operations beyond the Lakers organization. The Buss family has controlled the Lakers since 1979, and this move could represent their first major investment in international basketball.

Silver emphasized that the league is still finalizing the framework for team ownership, including financial requirements and geographic distribution of franchises. The NBA has been in discussions with potential investors across Europe and North America, with the goal of launching the league within the next few years.